SIBEEmployment Report 202025YEARSSIBESCHOOL OF INTERNATIONAL BUSINESS AND ENTREPRENEURSHIPSTEINBEIS UNIVERSITY 


SIBE – SCHOOL OF INTERNATIONAL BUSINESS AND ENTREPRENEURSHIP2Dear readers,In a globally networked and continuously changing world, innovation is the crux of successful business. But innovation does not only mean large, far-sighted change. To ensure long-term success, every company must continually innovate, especially in the small things.This is possible only with innovative, competent employees who view their companies with open eyes and take on whatever problems and challenges they encounter. The School of International Business and Entre-preneurship (SIBE) has made it its task to educate such people.As the Graduate School of Leadership & Management of the Steinbeis University, we – the faculty, employ-ees and leaders of SIBE – want to enable our graduates to be very successful. Our goal is to help them become creative personalities who implement value-added and sustainable contributions in their companies, orga-nizations and in society.» YOU MUST RELY ON INNOVATIONS AND  PEOPLE! «FERDINAND VON STEINBEIS (1807–1893)


3SIBE – SCHOOL OF INTERNATIONAL BUSINESS AND ENTREPRENEURSHIPWe are very proud of our alumni, who have developed their own talents as well as personal and company-related competencies through their studies at SIBE. This has not only increased their own professional success but also enriched their partner companies and helped them make considerable progress. But read for yourself what alumni and company representatives say about studies at SIBE.Prof. Dr. Dr. h.c. Werner G. Faix         &         Prof. Dr. Stefanie Kisgen                 CEOs of the School of International Business and Entrepreneurship (SIBE)






SIBE – SCHOOL OF INTERNATIONAL BUSINESS AND ENTREPRENEURSHIP651 % …  of international alumni are still working at their sponsoring   German companies.30 %  …  have founded their own companies.95 % …  of international alumni rate their studies at SIBE as helpful   or very helpful.60 % …  of international alumni work in manufacturing   (mechanical engineering, automotive, chemicals etc.).50 %  …  work in marketing & sales.Going Global Program -  The International Alumni Survey (2013)Return on educationSuccesses of our international alumniAll international alumni hold leadership positions. >


7SIBE – SCHOOL OF INTERNATIONAL BUSINESS AND ENTREPRENEURSHIP»WHAT SEPARATES THIS PROGRAM FROM OTHERS IS THAT I CAN DIRECTLY IMPLEMENT MY STUDIES INTO BUSINESS PRACTICE. I REALLY ENJOYED THE STUDY PROCESS AND LEARNING FROM PROFESSORS FROM DIFFERENT INDUSTRIES. THE COURSE WAS VERY VALUABLE FOR ME AND DID ENHANCE MY SKILLS IN BUSINESS MANAGEMENT.«YU ZUYUE, MBAGENERAL MANAGER AT SCHAAF (TAICANG) CO., LTD.»WHEN I LOOK BACK AT PURSUING MY MBA, ON THE ONE HAND IT WAS HARD, SINCE I HAD TO COMBINE FULL-TIME WORK AND WORK-INTEGRATED STUDIES. ON THE OTHER HAND IT WAS FUN. I GAINED A LOT OF KNOWLEDGE AND LEARNED ABOUT DIFFERENT CULTURES THROUGHOUT THE STUDIES. NOW I CAN BE VERY PROUD OF WHAT I’VE ACHIEVED AND BENEFIT FROM IT.«QIAO YUANJUN, MBAOPERATION DIRECTOR AT DUNKERMOTOREN TAICANGSIBE does not only develop successful young academics into future professionals and young leaders with programs in Germany. Numerous courses have been successfully concluded with our international partner universities in India, Brazil and China. In the study „Going Global – The International Alumni Survey“, these alumni were also interviewed about their current posi-tions as well as their experiences with the SIBE Master‘s degree.


SIBE – SCHOOL OF INTERNATIONAL BUSINESS AND ENTREPRENEURSHIP8As early as the 19th century, Ferdinand von Steinbeis (1807-1893) committed himself with great ingenuity and imagination to innovation and improvements in industry. He tirelessly called on all involved parties to invest in the qualifications of employees and created one of the most modern training systems in the world. The duality of theory and practice in education is primarily based on Steinbeis‘s thinking and work.The School of International Business and  Entrepreneurship (SIBE) leads the graduate school of Leadership & Management at Steinbeis University. It is located in Herrenberg and directed by Prof. Dr. Dr. h.c. Werner G. Faix and Prof. Dr. Stefanie Kisgen. For SIBE, successful knowledge transfer between science and economy plus the systematic develop-ment of competencies are fundamental. SIBE focu-ses on companies and organizations as well as on competent, entrepreneurial and globally thinking and acting high potentials.With Master programs since 1994, currently  ca. 800 students, over 4,800 successful gradu-ates as well as partnerships with over 350 compa-nies, SIBE is a competent partner for growth and globalization.About SIBE


9SIBE – SCHOOL OF INTERNATIONAL BUSINESS AND ENTREPRENEURSHIPSINCE 1994MANAGEMENT MASTER PROGRAMSSINCE 2003ENTITLED TO CONFER DOCTORATESACCREDITATIONSFIBAA PREMIUM SEAL: M.Sc. in International Management & M.A. in General ManagementFIBAA QUALITY SEAL: MBA in General Management FIBAA SYSTEM ACCREDITATIONOVER 25 YEARSOF EXPERIENCE800STUDENTS4,800GRADUATESVERY SELECTIVEWITH OVER 3,500 APPLICATIONS PER YEAR


SIBE – SCHOOL OF INTERNATIONAL BUSINESS AND ENTREPRENEURSHIP10SIBE‘s Experience Based Curriculum (EBC) goes one step further than typical dual degree programs. Students implement one or more innovation project(s), develop courses of action and put them directly into business practice – „an open-heart operation“ – instead of occupying themselves with unhurried case studies. They develop their own competencies and create knowledge through intensive preoccupation with challenging, innova-tive projects whose results are open. This form of teaching and learning not only impresses companies and students. Awarded the FIBAA Premium Seal the Master of Science in International Management and Master of Arts in General Management are among the 3% of the best Master‘s degree programs accre-dited by the FIBAA. The Master of Business Adminis-tration in General Management and Master of Law in International Business Law also received a FIBAA quality seal. SIBE has also been system accredited since 2019. Furthermore, SIBE is a member of the Association to Advance Collegiate Schools of Business (AACSB) since June 2019. By becoming a member, SIBE is expanding its quality network and thus underscoring the high quality standards it places on its own education and research in an international context.In addition, SIBE received awards in two cate-gories at the 2012 Global Business Education Awards.Best Executive Education Programme, EuropeMost Innovative Business School, GermanyFIBAA Premium Seal  for excellent quality  of study and teaching:Convincing qualityOutstanding degree programs»The Master of Science in International Management and Master of Arts in General Management are among the 3 % of the best Master‘s degree programs accredited by the FIBAA.«


11SIBE – SCHOOL OF INTERNATIONAL BUSINESS AND ENTREPRENEURSHIPReal-World-ProjectsExperience Based CurriculumStudents do not learn particularly well when they only sit in seminars or memorize facts at their desks. Experimenting is central for learning under real conditions but in a protected framework. SIBE‘s Experience Based Curriculum (EBC) offers this framework. Students work on their own innovation projects in their sponsoring companies – by deve-loping new markets or optimizing processes, for example. They transfer to the project the manage-ment instruments and theories they have studied, thus creating direct added value for their companies.In addition to their project work, however, they are full-fledged employees involved in their company‘s daily business right from the start. Due to the demanding tasks assigned to them, they achieve a high level of identification with their project and company. Specific contact partners in the company and at the university support students with their demanding tasks.What additional things do students learn? We are convinced that working on real-world projects drives their personal development; the „company as a lab“ environment aids entrepreneurial thin-king and acting to help them become the leaders of tomorrow.










SIBE – SCHOOL OF INTERNATIONAL BUSINESS AND ENTREPRENEURSHIP16For your companyOur added valueIncreasing digitalization and globalization are having an immense impact on the modern working world of companies and individu-als. These factors are central for the increa-sing complexity and acceleration of business processes in which innovation plays a key role in ensuring competitiveness and thus, the viabi-lity of enterprises. Innovations that are vital for tomorrow‘s companies must be recognized and successfully implemented.This requires competent (junior) leaders – in brief: creative personalities! The recruitment and retainment of suitable management and junior staff is an immense challenge for compa-nies due to worldwide demographic changes. To meet these challenges with esprit, we are ready to stand at your side as a successful partner!Candidate Catalog ■SIBE‘s free Candidate Catalog offers you a monthly overview of our applicants, who are available for positions in combination with our Master‘s degree programsRecruitment ■Successful recruitment through your cooperation with our in-house personnel consulting service, SAPHIR Deutschland GmbH  ■Engaged, highly motivated young academics, selected according to potential, with at least one university degree  ■Employment with a work or internship contract (limited to two years) – even without headcount


17SIBE – SCHOOL OF INTERNATIONAL BUSINESS AND ENTREPRENEURSHIPPersonal development ■Verifiable development of competencies during the Master program  ■Unique assessment of the potential of young academicsProject ■Student projects generate solutions for your business challenges  ■Systematic and successful implementation of innovative projects for your company  ■Students work on measurable project benefit  ■Transfer of current management know-how to the companyStaff retention ■Early development of company loyalty of young, talented employees to counter the „War for Talents“  ■After two years, takeover of students is possible  ■As part of personnel retention, you can propose your own employees


SIBE – SCHOOL OF INTERNATIONAL BUSINESS AND ENTREPRENEURSHIP18“By working directly on a company project, students sometimes reach their own limits – but it is precisely these moments of ‚emotional uncertainty‘ that serve to develop their competencies the most. Once overcome, the students emerge much stronger – which can be seen in the graduates!”Prof. Dr. John ErpenbeckProfessor for Competency Management at SIBEFeedback from our partnersThe annual survey of business mentors, who are the supervisors of the students in the sponsoring company, confirms that the SIBE has achieved outstanding results:»It is nice to be able to accompany the development of young talents so intensively. «Kemal Kösemehmetoglu, Head of Business Field Service, Deutsche Telekom Technischer ServiceThese are based on the cumulative figures of surveys of business mentors in 2013 – 2019 (n = 1,369).* This question has been included in the survey since 2017 (cumulative, n = 557).92 % are satisfied to very satisfied with the SIBE study program92 %would recommend the program 92 %confirm a high or very high benefit in terms of employment  of the SIBE student93 %are satisfied to very satisfied with SIBE students with regard to dealing with entrepreneurial challenges93 %are satisfied to very satisfied with the competency development  of SIBE students92 %confirm that the program‘s assessment of the student‘s potential is good to very good*


19SIBE – SCHOOL OF INTERNATIONAL BUSINESS AND ENTREPRENEURSHIPExcerpt of company cooperation 


SIBE – SCHOOL OF INTERNATIONAL BUSINESS AND ENTREPRENEURSHIP20Our studentsA central point of the SIBE degree programs are their interdisciplinary nature and diversity. Since innovations are also based on breaking through known patterns and rely literally on „thinking outside the box“, this heterogeneous mixture of students is simultaneously an important key to success.In the Master program, the students‘ systematic development of skills is guaranteed by integrated competency assessments and development using KODE® and the SIBE COMPETENCY ASSESSMENT (SCA) Center. The feedback opportunities for indivi-dual performance are enabled by several 360° feed-back rounds during the SIBE Master program.51%49%Currently 49 % of SIBE students are women  and 51 % are men. This ratio is likewise reflected by our alumni.


21SIBE – SCHOOL OF INTERNATIONAL BUSINESS AND ENTREPRENEURSHIPFirst degrees of our studentsBased on the initial degree of all enrolled students of the respective degree programUzbekistanUSAHungaryUkraineTurkeyThailandTajikistanSyriaSpainRussian FederationRwandaPortugalNigeriaHollandNepalMexicoLuxembourgColombiaKenyaCameroonGhanaJapanItalyIraqIndonesiaIndiaGreeceGeorgiaEcuadorIrelandUKFranceChinaBrazilBotswanaCzech RepublicSwitzerlandSlovakiaRomania AustriaCroatiaGermanyBulgariaBosnia and HerzegowinaSouth KoreaOur students come from29Average age of students at beginning of studiesHumanities and Social SciencesLawSTEM (Science, Technology, Engineering, Mathematics) EconomicsIndustrial Engineering70 %17 %4 %9 %


SIBE – SCHOOL OF INTERNATIONAL BUSINESS AND ENTREPRENEURSHIP22Projects & experiencesOur students‘ projectsFIT FOR GREEN – Conception and Implementation of a Consulting Approach for Environmentally Sustainable Business Orientation in the Manufacturing IndustryBenjamin Hölzle, M.Sc.TMG Consultants GmbHIdentification and Evaluation of Superscalar Data-Centered Business Models in the Context of Digitization and Industry 4.0, using the example of Predictive Maintenance in the Automotive and Manufacturing IndustryTobias Sebastian Kasper, M.Sc.T-Systems International GmbHImpact of Digital Transformation Strategy on Pharmaceutical Com-paniesOliver Rätz, M.Sc. Alumnus SIBE-Management Master and doctoral candidate in the DBA program Biologische Heilmittel Heel GmbHFrom Hierarchy to Network: Insti-tutionalization of the Agile Team Work Model at Robert Bosch GmbHJennifer Gärtner, M.A.Robert Bosch GmbHInternal communication as a con-trol instrument - An analysis of  the quantitative and qualitative employee surveys in the context of TECFABRIK, as a basis for com-munication activities, to improve employ ee satisfaction and a sus-tainable increase in efficiency Isabell WendlingMercedes-Benz AGSystematic Business Development for Sustainable Growth in Japanese MarketsNami Lohbeck, B.Eng.Ensinger Japan Co., Ltd.


23SIBE – SCHOOL OF INTERNATIONAL BUSINESS AND ENTREPRENEURSHIPExperiences of our partners„Due to its practical and transfer-oriented approach, studying at SIBE is optimal for both our company and our students. Students learn to plan, structure and implement company-relevant projects in the best possible way. Therefore, the SIBE programme is an ideal solution for a job-integrated course of study for both students and companies.“Dr. Christoph SandmannAlumnus & Business Mentor Head of Brand Management Biologische Heilmittel Heel GmbH„SIBE‘s concept can be easily linked with strategic projects. The structure of the program, i.e. with blocks of theory and real-world projects, can be easily reconciled with daily business tasks and the working environment. All of this leads to the fact that students can gain valuable professional experiences and we as a company benefit as well. We are very satisfied with our students‘ achievements.“Michael HalfmannJoint Venture Creation Manager Power Grids Germany,  Solar Carve Out Manager and Country Service Manager„The work-integrated study programme at SIBE is very suitable for strategic projects and innovative „game fields“. By interlocking theory and practice and, last but not least, through the exchange between students, new ideas and approaches are often brought into the company. Students can thus further develop and the company has the opportunity to advance additional topics. At the same time, new possibilities can be explored or traditional structures questioned. In my role as a business mentor, I enjoy working to-gether with the students and SIBE and supporting the students‘ success as much as possible.“Daniel Röder Head of Consulting & Project ManagementT-Systems Schweiz AG


School of International Business and Entrepreneurship (SIBE)Kalkofenstr. 53, D-71083 HerrenbergPhone  +49 (0) 70 32 - 94 58 - 0 E-Mail info@steinbeis-sibe.de The figures in the report come from the following surveys and studies: ■SIBE Graduate Survey 2014 – 2020 (cumulative) ■SIBE Business Mentor Survey 2013 – 2019 (cumulative) ■Going Global – The International Alumni Survey 2013Image sources: P. 1-3: internal; P. 4: iStock (YekoPhotoStudio); P. 6-7: Pexels; P. 8-9: internal; P. 10-11:  iStock (fstop123; mediaphotos); P. 12-17, 19: Pexels; P. 20: photodune; P. 21: internal; P. 22-23: Pexels; P. 24: internalwww.steinbeis-sibe.deSCHOOL OF INTERNATIONAL BUSINESS AND ENTREPRENEURSHIPSTEINBEIS UNIVERSITY